 Chris Spring |
Spring will continue at the helm of SO, which is slated to operate as a unit of Myriad. The deal forges a 50-staff travel specialty agency spanning creative, marketing, trade representation and PR.
Myriad CEO and president Al Merschen said the firms have complementary strengths, while Spring noted to suite of new resources and West Coast presence Myriad brings to its stable of clients.
Spring, a London transplant from J. Walter Thompson and Saatchi & Saatchi, set up shop in Rockefeller Center in 1982 with Hill+Knowlton alum Donough O'Brien across the pond, eventually building a travel roster with an international focus on the strength of clients like Club Med and the Industrial Development Board for Northern Ireland.
Added Merschen: "We've always been impressed with the successful record of accomplishments by Chris Spring and his team."
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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