 Chris Spring |
Spring will continue at the helm of SO, which is slated to operate as a unit of Myriad. The deal forges a 50-staff travel specialty agency spanning creative, marketing, trade representation and PR.
Myriad CEO and president Al Merschen said the firms have complementary strengths, while Spring noted to suite of new resources and West Coast presence Myriad brings to its stable of clients.
Spring, a London transplant from J. Walter Thompson and Saatchi & Saatchi, set up shop in Rockefeller Center in 1982 with Hill+Knowlton alum Donough O'Brien across the pond, eventually building a travel roster with an international focus on the strength of clients like Club Med and the Industrial Development Board for Northern Ireland.
Added Merschen: "We've always been impressed with the successful record of accomplishments by Chris Spring and his team."
Adfero, the DC-based public affairs shop that served the healthcare, technology and energy sectors, closed its doors on June 30.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
