Richard Broome, global head of corporate affairs and government relations at Hertz, has rolled to Caesars Entertainment Corp. as executive VP of public affairs and communications.
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The publicly traded gaming company endured the $18B bankruptcy of an operating company unit and faced other financial struggles in 2015.
CEO and president Mark Frissora, to whom Broome reports, said Broome will help bring together communicators across the company to deliver a "consistent and relevant message" as Caesars manages the restructuring of the operating unit and "as we set our sights on the next phase of growth for our company."
Jan Jones Blackhurst remains at the helm of government relations and corporate responsibility for the Las Vegas-based entity.
Broome spent 15 years at Hertz after comms. and government relations stints at Selective Insurance, Aetna Life and Casualty Company, and Travelers.
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