The Swiss art dealer at the center of a global scandal that rocked the art market has reportedly engaged PR counsel in the ongoing perception battle.
Yves Bouvier faces accusations, investigations and charges around the world for alleging selling expensive works of art at inflated prices. The prominence of the artists and significant wealth of his accusers has drawn widespread media interest in the scandal, which media have dubbed "The Bouvier Affair."
Bouvier has engaged Publicis' CNC - Communications & Network Consulting, which is part of MSLGroup and affiliated with Kekst and Company in the US, according to a report. Jacqueline Henard, a managing director out of Berlin and Paris at CNC, leads the work.
Bouvier, who is fighting the allegations, is credited with helping foster an art storage concept known as a Freeport, where owners of significant works can store and deal art and avoid declaring the pieces to tax authorities.

New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.



