PR and marketing shop Missy Farren & Associates has been named agency of record for wood-fired grill maker Traeger Grills.
Traeger was founded in 1985. The company, which invented the wood-pellet grill and currently manufactures a line of about 20 different grilling units, last year relocated its global headquarters from Portland, Oregon, to Salt Lake City, Utah.
Mfa has been tasked with building awareness of the Traeger brand in the barbeque, outdoor and culinary markets. The New York-based agency will also handle new product launches, event promotion and brand initiatives, and will also support leadership positioning and media requests.
Mfa specializes in food, travel, sports, crisis and social responsibility. The agency was founded in 1994.
POLaRT DESIGNS, which makes Baroque-inspired indoor and outdoor furniture using polymer as its primary material, has named home furnishings PR specialist Steinreich US agency of record.
Sheila Long O’Mara has been promoted to VP and day-to-day leader of Steinreich Communication Group’s home furnishings industry and trade division.
Steinreich Communications has acquired High Point, NC-based home furnishings agency McNeill Communications.
The Halo Group has been appointed agency of record for baby food appliance brand Baby Brezza.
JeffreyGroup has been selected by iconic appliance brand KitchenAid to head multi-market communications programs in Latin America.
