Accounts in Transit: Padilla Signs On With UVA Health
Wed, Sep. 16, 2026
By Steve Barnes
Padilla has been selected by the University of Virginia to lead digital marketing services for talent recruitment at UVA Health... Ruder Finn adds Carter's, Sweet Loren's and Vytalogy Wellness to the roster of its brand experience practice... Red Lorry Yellow Lorry is named U.S. PR agency of record for AI orchestration system Centrical.

FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
Zapwater Communications is named U.S. agency of record for the Beverly Hills Conference & Visitors Bureau... Source Outdoor Group comes on board as agency of record for apparel and gear brand Vertx... P-22 Agency is appointed as public relations agency of record for Alila Mayakoba, the latest debut from Hyatt’s luxury Alila brand.
LDPR has been appointed the agency of record for SAN SONNEA, an Italian luxury hospitality collection... Akimbo Communications is named agency of record for Ridge Merino, a California-based Merino wool apparel brand... anat. is named public relations agency of record for Primary Care Development Corporation, which works to expand patient access to primary care.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
LaForce names Erin Grant head of strategy & growth and brings on Toby Leston as associate senior vice president, creative strategy... Ottawa Tourism appoints Julie Kinnear as VP marketing & communications, effective in August... Violet PR hires Heather Scott as account director. Scott joins the agency from BerlinRosen... Bowdoin College, a liberal arts institution in Brunswick, Maine, names Hellen Hom-Diamond SVP for communications and public affairs, effective July 1.
M+C Saatchi Sport & Entertainment is named global PR agency of record for HUGO BOSS’s brands BOSS and HUGO... Zapwater Communications expands its relationship with Banyan Group, strengthening its role as the brand’s agency of record in North America while adding PR representation for overseas... Diffusion comes on board as PR agency of record for Pehr, a baby and kid brand spanning apparel, nursery and gear.
Monotype Imaging. a type and technology company, hires Karen Brewer as CMO... APPLY, an agentic customer experience partner backed by Interlock Equity, appoints Jacquelyn Baker as global general manager of its consumer industry arena, across CPG and retail... MAD Global Strategy brings on Brandon Patterson as an SVP in its New York office.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
PKPR is representing Art21, a nonprofit dedicated to expanding access to contemporary art through film and education... Awestruck, which works with travel PR clients, is selected as AOR for Delaware County Tourism, the official tourism organization for New York's Great Western Catskills... The Consultancy PR is named strategic communications partner for home-design company Pepper Home... The Point PR, lands AOR for three hotel properties: The Don CeSar in St. Pete Beach, Florida; JdV by Hyatt, a collection of independent hotels; and The Ritz-Carlton Residences, Waikiki Beach.
POLaRT DESIGNS, which makes Baroque-inspired indoor and outdoor furniture using polymer as its primary material, has named home furnishings PR specialist Steinreich US agency of record.
Sheila Long O’Mara has been promoted to VP and day-to-day leader of Steinreich Communication Group’s home furnishings industry and trade division.
Missy Farren & Associates has been named agency of record for Traeger Grills.



















