JeffreyGroupMiami-based agency JeffreyGroup has been selected by KitchenAid to head multi-market communications programs for the iconic appliance brand throughout Latin America.

JeffreyGroup, which will raise awareness of KitchenAid’s range of products through a series of pan-regional communications programs in Latin America, said in a statement that the work would focus on influencer marketing and lifestyle content, and would explore the ways in which the brand influences consumers' lives.

KitchenAid, known primarily for its line of mixers, was founded in 1919. The brand is owned by Whirlpool Corporation.

The retainer follows a previous communications program JeffreyGroup managed for the brand in 2015, where the agency executed an influencer marketing campaign in markets throughout Latin America and the Caribbean to support KitchenAid's launch of its Magnetic Drive Blender.

JeffreyGroup, which specializes in the Latin America market, was founded in 1993 and maintains additional offices in New York, Mexico City, Brasília, São Paulo, Rio de Janeiro and Buenos Aires. Clients include Amazon, American Airlines, Facebook, Hilton, Instagram, Johnson & Johnson and Sony.