Obama White House communications hand Rachel Racusen is returning to the private sector as director of communications for Snapchat.
Racusen, former VP of communications for MSNBC in a seven-month stint there, returned to the White House last year after a first-term stint directing public affairs for the Federal Emergency Management Agency.
She worked in the agency realm at Dittus Communications and SKDKnickerbocker.
Racusen signs on to Snapchat in New York on Sept. 19.
Snapchat communications chief Jill Hazelbaker departed in October for Uber. Burson-Marsteller alum Mary Ritti is VP of communications out of the company’s base in Venice, Calif.
The social media app has grown widely in the past two or three years from a salacious photo-sharing phenomenon to an established media platform for brands.
The Washington Post, which first reported Racusen’s move, said she will lead development of communications strategies for global content and crisis communications, among other responsibilities.
The principles of liberty, self-government and individual rights are often discussed as matters of history. Last week in Odesa, Ukraine, I was reminded they are also very much matters of the present. 
How risks and opportunities have evolved for communicators in the second Trump administration.
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
A majority of Americans (52 percent) say president Trump launched the invasion of Iran in part to distract voters from the Jeffrey Epstein sex scandal. Forty percent disagree, according to Drop Site/Zeteo/Data for Progress survey conducted March 6-8.
