Independent Midwest agency PadillaCRT has been chosen to lead consumer PR and media relations programs for Welch Foods Inc.
The iconic Welch’s brand, which is especially known for its juices, jams and jellies, was first introduced in 1869. The Concord, MA-based company is a subsidiary of grape growers National Grape Cooperative Association, which is comprised of more than 1,300 farmers across North America who produce and process the well-known grape products.
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PadillaCRT will now direct consumer PR and media relations campaigns for Welch’s 100% grape juices, which includes satellite media tours and a blogger outreach initiatives to support the company’s recently launched “Mighty Concord” campaign.
Welch’s previously maintained a partnership with food and nutrition communications and consulting agency FoodMinds. That Chicago-based shop was acquired by PadillaCRT in June, effectively establishing PadillaCRT as one of the largest independent food and beverage agencies in the country.
The grape juice and jam icon had also worked with agencies Ketchum, Porter Novelli and Tonic Life Communications in recent years.
Minneapolis-based PadillaCRT, which maintains additional offices in New York, Los Angeles and Alexandria and Richmond, VA, in 2015 accounted for nearly $35 million in net fees.
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