20-year advertising veteran Rafael Ramirez, who began his career as a copywriter at Leo Burnett, takes on the role of chief creative officer at Newlink.
Newlink Gets Creative with Ramirez
Thu., Jan. 19, 2017
By Editorial Staff
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Category: Multicultural PR
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More Multicultural PR posts from O'Dwyer's:
| • | 365 Days of Culture: Keeping Hispanic Heritage Front and CenterFri., Sep. 12, 2025 |
| • | Five Ways to Elevate an Event into an Unforgettable ExperienceFri., Aug. 15, 2025 |
| • | Cultivating and Committing to Cultural CompetenceTue., Jul. 15, 2025 |
| • | Connecting with the Hispanic Community Through Authentic Holiday MarketingTue., Dec. 24, 2024 |
| • | Capturing the U.S. Hispanic Market’s Full Potential: Why It MattersMon., Sep. 16, 2024 |

Hispanic Heritage isn’t a month; it’s a year-long moment.
Targeted outreach to the U.S. Hispanic market is essential for brands seeking to truly connect with the second-largest ethnic group representing a purchasing power of $3 trillion, as reported by the Latino Donor Collaborative.



