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Last Updated: Mon., Apr. 15, 2024 @ 9:05 am

Category: Multicultural PRReturn to Latest News

Axis Agency Buys Itself from Interpublic

Mon, Jul. 6, 2020

By Kevin McCauley

AxisThe Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.

Multicultural Audiences Remain Underrepresented in Marketing

Thu, Aug. 8, 2019

By Jon Gingerich

ANAMulticultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.

Representing Your Audience Starts with Inclusion in the Workplace

Wed, Dec. 5, 2018

By Katie Kern

Katie KernThe current marketing landscape is diverse in every way, from age and ethnicity to ideas and interests. Representation begins with inclusion, and brands and agencies looking to reach target audiences today must foster diverse workplaces that reflect this environment.

New Book Explores PRís Diversity Challenge

Thu, Oct. 4, 2018

By Jon Gingerich

Diverse VoicesThe PRSA Foundation and the Museum of Public Relations have published a book designed to help communications pros better understand the challenges facing people of color in the industry today.

Multicultural PR is More Than Race, Ethnic Backgrounds

Wed, Jun. 27, 2018

By David Perez

David PerezMulticultural communication is all about inclusion, and while multicultural communication strategies have been known to focus on a specific race or ethnic background, the practice of inclusion is a notion that transcends the obvious.

Diversity Up for Rank-and-File Marketers

Wed, May 9, 2018

By Steve Barnes


Gender and ethnic diversity may be lacking at the top levels of the marketing business, but it is a far greater presence at the rank-and-file level of the industry, according to a survey conducted by the Association of National Advertisers.

How to Encourage Workplace Diversity and Inclusion

Wed, Jun. 14, 2017

By Stan Alleyne

Stan Alleyne Far too often in the workplace, diversity and inclusivity are treated as an afterthought, a periodic commitment companies apply to hiring practices and training sessions. Actual diversity and 
inclusion initiatives, however, take into account the workplace’s daily practices and culture.

JeffreyGroup Bolsters Brazil Team

Wed, Feb. 15, 2017

By Editorial Staff

JeffreyGroup directorsLatin America communications specialist JeffreyGroup has added Debora Pratali and Thiago Massari as group directors in its São Paulo office.

Black PR History Month Launched by 150+

Fri, Feb. 10, 2017

By Jack O'Dwyer

Black PR History MonthThe first “Black PR History Month,” extending to March 8, was launched last night at the penthouse conference room of Edelman with more than 150 present.

How Demographics Will Dictate the Market

Thu, Feb. 9, 2017

By Ronald Wong

Ronald WongAmerica is growing more diverse every day, and companies must embrace the evolution of the American consumer and communicate with audiences in ways that demonstrates a sincere understanding of its many different cultures.

JeffreyGroup Names New Data Director

Tue, Feb. 7, 2017

By Editorial Staff

Martin BidegarayMartin Bidegaray, expert in data-driven methodologies, has been promoted to director of JeffreyGroup’s insights and analysis practice.