365 Days of Culture: Keeping Hispanic Heritage Front and Center
Fri, Sep. 12, 2025
By Daisy Cabrera
Hispanic Heritage isn’t a month; it’s a year-long moment.
| Category: Multicultural PR | Return to Latest News |
Hispanic Heritage isn’t a month; it’s a year-long moment.
Elevate an event into an unforgettable experience that stays with guests... long after the lights go out. Here's how.
Cultural competence can either make or break your brand. Learn how to lead with these nuanced insights.
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Yerddy Lanfranco, Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO, joined Doug Simon on the PR’s Top Pros Talk podcast to share insights on creating culturally relevant and impactful holiday marketing campaigns. |
Targeted outreach to the U.S. Hispanic market is essential for brands seeking to truly connect with the second-largest ethnic group representing a purchasing power of $3 trillion, as reported by the Latino Donor Collaborative.
Jackeline Stewart-Hawkins has joined BCW as executive VP and leader of its polycultural consulting unit.
Gen Z Latinos are on their way to becoming the main engine of population and economic change in the U.S. within the next decade. Communicators are taking notice.
The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.
Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.
Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.
Inclusive marketing today has moved beyond a differentiating factor and has now become a consumer expectation.
The current marketing landscape is diverse in every way, from age and ethnicity to ideas and interests. Representation begins with inclusion, and brands and agencies looking to reach target audiences today must foster diverse workplaces that reflect this environment.
The PRSA Foundation and the Museum of Public Relations have published a book designed to help communications pros better understand the challenges facing people of color in the industry today.
Havas acquires investment stake in Republica, a 120-member Miami shop, which will lead its multicultural offering in the US.
Multicultural communication is all about inclusion, and while multicultural communication strategies have been known to focus on a specific race or ethnic background, the practice of inclusion is a notion that transcends the obvious.
Gender and ethnic diversity may be lacking at the top levels of the marketing business, but it is a far greater presence at the rank-and-file level of the industry, according to a survey conducted by the Association of National Advertisers.
A recent study released by the Culture Marketing Council highlights many of the unique online engagement trends salient among U.S. Hispanic audiences today.
Far too often in the workplace, diversity and inclusivity are treated as an afterthought, a periodic commitment companies apply to hiring practices and training sessions. Actual diversity and
inclusion initiatives, however, take into account the workplace’s daily practices and culture.
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