| Category: Multicultural PR | Return to Latest News |
The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.
Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.
Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.
Inclusive marketing today has moved beyond a differentiating factor and has now become a consumer expectation.
The current marketing landscape is diverse in every way, from age and ethnicity to ideas and interests. Representation begins with inclusion, and brands and agencies looking to reach target audiences today must foster diverse workplaces that reflect this environment.
The PRSA Foundation and the Museum of Public Relations have published a book designed to help communications pros better understand the challenges facing people of color in the industry today.
Havas acquires investment stake in Republica, a 120-member Miami shop, which will lead its multicultural offering in the US.
Multicultural communication is all about inclusion, and while multicultural communication strategies have been known to focus on a specific race or ethnic background, the practice of inclusion is a notion that transcends the obvious.
Gender and ethnic diversity may be lacking at the top levels of the marketing business, but it is a far greater presence at the rank-and-file level of the industry, according to a survey conducted by the Association of National Advertisers.
A recent study released by the Culture Marketing Council highlights many of the unique online engagement trends salient among U.S. Hispanic audiences today.
Far too often in the workplace, diversity and inclusivity are treated as an afterthought, a periodic commitment companies apply to hiring practices and training sessions. Actual diversity and
inclusion initiatives, however, take into account the workplace’s daily practices and culture.
Articles hit topics such as the political and economic changes facing global PR networks, how to encourage workplace diversity, and confronting anti-globalization challenges.
Latin America communications specialist JeffreyGroup has added Debora Pratali and Thiago Massari as group directors in its São Paulo office.
The first “Black PR History Month,” extending to March 8, was launched last night at the penthouse conference room of Edelman with more than 150 present.
America is growing more diverse every day, and companies must embrace the evolution of the American consumer and communicate with audiences in ways that demonstrates a sincere understanding of its many different cultures.
Martin Bidegaray, expert in data-driven methodologies, has been promoted to director of JeffreyGroup’s insights and analysis practice.
Prominent blacks are the focus of the first-ever Black PR History Month Feb. 10-March 8. National Black PR Society, Mike Paul and others have wondered why there are so few blacks in high PR posts.
SPMJ Comunicação, specializing in service to international brands in Brazil and Latin America, hopes to work with U.S. clients looking to do business in Brazil.
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