Former director of marketing at Monterey, CA-based luxury clothing brand Robert Talbott will take senior role in the firm’s fashion practice.
Fashion Vet Jones Joins Steinreich
Fri., Feb. 10, 2017
By Editorial Staff
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Category: Beauty & Fashion PR
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Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.



