Kevin McCauley, who graduated from New York University in 1978, has been writing about public relations, lobbying, advertising, marketing and corporate management for over 30 years.
Mr. McCauley began his career at the Los Angeles Times, where he worked in the paper's New York national advertising office. In '79, he joined the Gallagher President's Report, a weekly newsletter that covered trends in corporate management, as reporter/researcher. In 1985, he became senior editor of The Gallagher Report, a newsletter that focused on the advertising, marketing and publishing worlds.
Mr. McCauley joined the O'Dwyer Co. in '89 as feature writer for O'Dwyer's PR Services Report, becoming senior wirter in '90, and editor of both the magazine and Jack O'Dwyer's Newsletter in '95. He assumed the editor slot at the O'Dwyer website in 2000 and has guided it to the No. 1 spot on Google for original PR news. His weekly commentaries draw the most reader feedback on the site.