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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Category: PR CommentaryReturn to Latest News
Wed., Sep. 23, 2015
America's 'Whine' Experts
By Joe Honick
Joe HonickHacking charges create tension between the US/China relationship, but electronic snooping is hardly a new development.
Category: PR Commentary
Tue., Sep. 22, 2015
World Trade Center Memorial Isn't Disneyland
By Ronn Torossian
World Trade Center MemorialThe World Trade Center Memorial exists to honor those fallen in the Sept. 11 terrorist attacks. Visitors should respect the dignity of the space.
Category: PR Commentary
Tue., Sep. 22, 2015
Throw Out the Old PR Playbook
By Arthur Solomon
Arthur SolomonWhat's that buzz above? Major news groups such as Associated Press and New York Times study use of drones to cover news.
Category: PR Commentary
Mon., Sep. 21, 2015
Blog: Egads! Son of Total Information Awareness Program is Alive
By Kevin McCauley
darpaThe Pentagon's Defense Advanced Research Projects Agency, which brought up the notorious Total Information Awareness all-encompassing digital surveillance scheme, is at it again. Stay alert.
Category: PR Commentary
Fri., Sep. 18, 2015
Summer of My Media Discontent
By Arthur Solomon
Arthur SolomonFor media watchers, the soon-to-depart summer will be remembered as 'The Summer Journalism Hit a New Low.'
Category: PR Commentary
Tue., Sep. 15, 2015
Blog: Edelman Does the Right Thing
By Kevin McCauley
EdelmanEdelman, the world's biggest PR firm, does the right thing, banning coal interests and global warming deniers from client roster.
Category: PR Commentary
Mon., Sep. 14, 2015
Blog: Trump Channels Ivy Lee
By Kevin McCauley
Ivy LeeDonald Trump carries a stack of $100 bills in his pocket to hand out each day to volunteers along the campaign trail. Ivy Lee would approve of the Trumpster's noblesse oblige.
Category: PR Commentary
Thu., Sep. 10, 2015
Sports Commissioners: No More Kings
By Arthur Solomon
Arthur SolomonIn the sports business, the days of commissioners ruling as divine kings, and making up laws as they wish, is a thing of the past.
Category: PR Commentary
Wed., Sep. 9, 2015
America's Opportunity for Real Leadership
By Joe Honick
Joe HonickIf the US takes command of the refugee problem that is ripping Europe apart, it would demonstrate its role as the global leader.
Category: PR Commentary
Tue., Sep. 1, 2015
Blog: County Clerks Rebel Against Supreme Court
By Kevin McCauley
Kim DavisA Kentucky clerk is the latest in a string of southern bureaucrats to refuse granting licenses to gay couples because it would violate her religious beliefs.
Category: PR Commentary
Thu., Aug. 27, 2015
Corruption of the 'Progressive' Label
By Joe Honick
Joe HonickThe “progressive” label once implied the widest open capacity for thinking and speaking, not, as is now defined as treachery for a politician who has had the courage and the right to disagree with the President of the United States.
Category: PR Commentary
Wed., Aug. 26, 2015
Blog: Christie Could Have Been a Contender
By Kevin McCauley
Chris ChristieHad Jersey Governor Chris Christie showed some backbone in the legal squabble with Exxon Mobil, he would have stood head and shoulders above rivals in GOP presidential contest.
Category: PR Commentary
Wed., Aug. 19, 2015
Watch Your Language
By Fraser Seitel
fraserThe PR profession shouldn’t succumb to the continued dumbing down of language – at least not without a fight. We should select words carefully, knowing which ones to use to communicate desired meanings.
Category: PR Commentary
Wed., Aug. 12, 2015
Pseudo-Political Journalists 'Cover' Presidential Contest
By Joe Honick
Worse than the depths to which the current political campaigning has descended is the low level of what is passing for reportage in the media.
Category: PR Commentary
Mon., Aug. 3, 2015
140 Characters of Bearded Crepe by Twitter's Jack Dorsey
By Fraser Seitel
seitelCEOs like Twitter interim boss Jack Dorsey must tell the truth about their companies and can never lie. And candor is good. But there is a difference between being candid and being unnecessarily negative.
Category: PR Commentary
Mon., Aug. 3, 2015
Get It First, Get It Wrong: The New Media Credo
By Arthur Solomon
solomonGetting it first is now increasingly more important for the media than getting it correct. That’s a problem for most people who don’t have the time to stay on top of the 24/7 news cycle.
Category: PR Commentary
Fri., Jul. 17, 2015
PR Industry Needs Creative Leaders
By Courtney Lukitsch
Courtney LukitschA timely topic in the realm of both marketing and media relations is the increasingly dominant role of creative leadership in PR.
Category: PR Commentary
Mon., Jul. 6, 2015
Steelers Open Press Policy Is Lesson for PR Clients
By Jack ODwyer

lynchPress practices of the Pittsburgh Steelers, which have won an award of the Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this example to encourage clients to loosen their lips.

Category: PR Commentary
Fri., Jun. 19, 2015
The Evils We Enthusiastically Promote
By Arthur Solomon
arthur solomonThere are many dark sides to the business practices of American companies.  Regardless, PR firms and advertising agencies eagerly go after their business.
Category: PR Commentary
Thu., Jun. 18, 2015
Blog: NBC Disses MSNBC Via Williams' Exile
By Kevin McCauley
williamsNBC brass is shipping former anchorman Brian Williams to MSNBC, a move that demonstrates the utter disregard that management has for the floundering liberal cable TV network.
Category: PR Commentary
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Oct. '15 Healthcare & Medical PR Magazine
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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