At some point in every presidential campaign, the nonstop 24-7 coverage goes off the rails. People look so closely at the candidates that the most mundane and silly details get blown way out of proportion.
The “progressive” label once implied the widest open capacity for thinking and speaking, not, as is now defined as treachery for a politician who has had the courage and the right to disagree with the President of the United States.
The PR profession shouldn’t succumb to the continued dumbing down of language – at least not without a fight. We should select words carefully, knowing which ones to use to communicate desired meanings.
CEOs like Twitter interim boss Jack Dorsey must tell the truth about their companies and can never lie. And candor is good. But there is a difference between being candid and being unnecessarily negative.
Press practices of the Pittsburgh Steelers, which have won an award of the Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this example to encourage clients to loosen their lips.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.