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Category: PR CommentaryReturn to Latest News
Mon., Oct. 17, 2016
Two Canadians Pitch “Kindness” as Personal/Business Strategy
By Jack O'Dwyer logoCanadians Colin Duetta and Michael Salvatori have created a website they hope will launch a “competitive kindness movement to inspire the next generation of social responsibility.” (1 reader comment)

Category: PR Commentary
Thu., Aug. 18, 2016
What PR Can Learn From This Election Cycle
By Wendy Glavin

wendy glavinStereotypes and generalizations exist across all industry and demographic sectors. Unfortunately, these attitudes oversimplify, and often, pejoratively classify a group of people, only perpetuating inaccuracies and misinformation.

Category: PR Commentary
Fri., Apr. 1, 2016
Trump's PR Formula to Beat Hillary
By Fraser Seitel
Fraser SeitelBarring a last-minute “Hail Mitty” by panicked Republican leaders in Cleveland, Donald Trump will be the party’s candidate for U.S. president. (6 reader comments)
Category: PR Commentary
Mon., Mar. 21, 2016
PR Challenge: Credible Flattery
By Ronald N. Levy
Ronald N. LevyA fascinating PR challenge in the Middle East--so big a problem that it may be life-threatening to the royal families of our allies and even to terrorist leaders—is that flattery can start to sound credible. (2 reader comment)
Category: PR Commentary
Mon., Jan. 11, 2016
Marco Rubio’s Boots are Hot Topic on Campaign Trail
By Ronn Torossian
Ronn TorossianAt some point in every presidential campaign, the nonstop 24-7 coverage goes off the rails. People look so closely at the candidates that the most mundane and silly details get blown way out of proportion.
Category: PR Commentary
Fri., Oct. 30, 2015
The PR Downfall of Jeb Bush
By Fraser Seitel
Jeb!Those embarrassing CNBC moderators weren’t the only losers at the Republican debate this week.
Category: PR Commentary
Wed., Sep. 23, 2015
America's 'Whine' Experts
By Joe Honick
Joe HonickHacking charges create tension between the US/China relationship, but electronic snooping is hardly a new development.
Category: PR Commentary
Tue., Sep. 22, 2015
World Trade Center Memorial Isn't Disneyland
By Ronn Torossian
World Trade Center MemorialThe World Trade Center Memorial exists to honor those fallen in the Sept. 11 terrorist attacks. Visitors should respect the dignity of the space.
Category: PR Commentary
Tue., Sep. 22, 2015
Throw Out the Old PR Playbook
By Arthur Solomon
Arthur SolomonWhat's that buzz above? Major news groups such as Associated Press and New York Times study use of drones to cover news.
Category: PR Commentary
Mon., Sep. 21, 2015
Blog: Egads! Son of Total Information Awareness Program is Alive
By Kevin McCauley
darpaThe Pentagon's Defense Advanced Research Projects Agency, which brought up the notorious Total Information Awareness all-encompassing digital surveillance scheme, is at it again. Stay alert.
Category: PR Commentary
Fri., Sep. 18, 2015
Summer of My Media Discontent
By Arthur Solomon
Arthur SolomonFor media watchers, the soon-to-depart summer will be remembered as 'The Summer Journalism Hit a New Low.'
Category: PR Commentary
Tue., Sep. 15, 2015
Blog: Edelman Does the Right Thing
By Kevin McCauley
EdelmanEdelman, the world's biggest PR firm, does the right thing, banning coal interests and global warming deniers from client roster.
Category: PR Commentary
Mon., Sep. 14, 2015
Blog: Trump Channels Ivy Lee
By Kevin McCauley
Ivy LeeDonald Trump carries a stack of $100 bills in his pocket to hand out each day to volunteers along the campaign trail. Ivy Lee would approve of the Trumpster's noblesse oblige.
Category: PR Commentary
Thu., Sep. 10, 2015
Sports Commissioners: No More Kings
By Arthur Solomon
Arthur SolomonIn the sports business, the days of commissioners ruling as divine kings, and making up laws as they wish, is a thing of the past.
Category: PR Commentary
Wed., Sep. 9, 2015
America's Opportunity for Real Leadership
By Joe Honick
Joe HonickIf the US takes command of the refugee problem that is ripping Europe apart, it would demonstrate its role as the global leader.
Category: PR Commentary
Tue., Sep. 1, 2015
Blog: County Clerks Rebel Against Supreme Court
By Kevin McCauley
Kim DavisA Kentucky clerk is the latest in a string of southern bureaucrats to refuse granting licenses to gay couples because it would violate her religious beliefs.
Category: PR Commentary
Thu., Aug. 27, 2015
Corruption of the 'Progressive' Label
By Joe Honick
Joe HonickThe “progressive” label once implied the widest open capacity for thinking and speaking, not, as is now defined as treachery for a politician who has had the courage and the right to disagree with the President of the United States.
Category: PR Commentary
Wed., Aug. 26, 2015
Blog: Christie Could Have Been a Contender
By Kevin McCauley
Chris ChristieHad Jersey Governor Chris Christie showed some backbone in the legal squabble with Exxon Mobil, he would have stood head and shoulders above rivals in GOP presidential contest.
Category: PR Commentary
Wed., Aug. 19, 2015
Watch Your Language
By Fraser Seitel
fraserThe PR profession shouldn’t succumb to the continued dumbing down of language – at least not without a fight. We should select words carefully, knowing which ones to use to communicate desired meanings.
Category: PR Commentary
Wed., Aug. 12, 2015
Pseudo-Political Journalists 'Cover' Presidential Contest
By Joe Honick
Worse than the depths to which the current political campaigning has descended is the low level of what is passing for reportage in the media.
Category: PR Commentary
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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