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Category: PR CommentaryReturn to Latest News
Tue., Sep. 1, 2015
Blog: County Clerks Rebel Against Supreme Court
By Kevin McCauley
 
Kim DavisA Kentucky clerk is the latest in a string of southern bureaucrats to refuse granting licenses to gay couples because it would violate her religious beliefs.
Category: PR Commentary
Thu., Aug. 27, 2015
Corruption of the 'Progressive' Label
By Joe Honick
 
Joe HonickThe “progressive” label once implied the widest open capacity for thinking and speaking, not, as is now defined as treachery for a politician who has had the courage and the right to disagree with the President of the United States.
Category: PR Commentary
Wed., Aug. 26, 2015
Blog: Christie Could Have Been a Contender
By Kevin McCauley
 
Chris ChristieHad Jersey Governor Chris Christie showed some backbone in the legal squabble with Exxon Mobil, he would have stood head and shoulders above rivals in GOP presidential contest.
Category: PR Commentary
Wed., Aug. 19, 2015
Watch Your Language
By Fraser Seitel
 
fraserThe PR profession shouldn’t succumb to the continued dumbing down of language – at least not without a fight. We should select words carefully, knowing which ones to use to communicate desired meanings.
Category: PR Commentary
Wed., Aug. 12, 2015
Pseudo-Political Journalists 'Cover' Presidential Contest
By Joe Honick
 
Worse than the depths to which the current political campaigning has descended is the low level of what is passing for reportage in the media.
Category: PR Commentary
Mon., Aug. 3, 2015
140 Characters of Bearded Crepe by Twitter's Jack Dorsey
By Fraser Seitel
 
seitelCEOs like Twitter interim boss Jack Dorsey must tell the truth about their companies and can never lie. And candor is good. But there is a difference between being candid and being unnecessarily negative.
Category: PR Commentary
Mon., Aug. 3, 2015
Get It First, Get It Wrong: The New Media Credo
By Arthur Solomon
 
solomonGetting it first is now increasingly more important for the media than getting it correct. That’s a problem for most people who don’t have the time to stay on top of the 24/7 news cycle.
Category: PR Commentary
Fri., Jul. 17, 2015
PR Industry Needs Creative Leaders
By Courtney Lukitsch
 
Courtney LukitschA timely topic in the realm of both marketing and media relations is the increasingly dominant role of creative leadership in PR.
Category: PR Commentary
Mon., Jul. 6, 2015
Steelers Open Press Policy Is Lesson for PR Clients
By Jack ODwyer
 

lynchPress practices of the Pittsburgh Steelers, which have won an award of the Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this example to encourage clients to loosen their lips.

Category: PR Commentary
Fri., Jun. 19, 2015
The Evils We Enthusiastically Promote
By Arthur Solomon
 
arthur solomonThere are many dark sides to the business practices of American companies.  Regardless, PR firms and advertising agencies eagerly go after their business.
Category: PR Commentary
Thu., Jun. 18, 2015
Blog: NBC Disses MSNBC Via Williams' Exile
By Kevin McCauley
 
williamsNBC brass is shipping former anchorman Brian Williams to MSNBC, a move that demonstrates the utter disregard that management has for the floundering liberal cable TV network.
Category: PR Commentary
Tue., Jun. 2, 2015
Blog: Blatter's Exit Begins FIFA's PR Comeback
By Kevin McCauley
 
fifaToday's resignation of soccer kingpin Sepp Blatter begins FIFA's PR comeback, which should continue with the removal of the next two World Cups from Russia and Qatar. It would be FIFA's version of the Triple Crown.
Category: PR Commentary
Mon., Jun. 1, 2015
With Cripps' Exit, PR Council Needs To Communicate PR's Value
By Ronn Torossian
 
ronn torossianThe new head of the PR Council needs to demonstrate the value and cost efficiency of PR to the outside world. That's a mission that both the Council and industry has failed to do.
Category: PR Commentary
Thu., May 21, 2015
Blog: Tampa Bay Lightning PR Chief Defends Icing Ranger Fans
By Kevin McCauley
 
bill wickettThe Tampa Bay Lightning National Hockey League team ought to be based in Orlando because of the team's Mickey Mouse policy of banning sale of tickets to fans rooting for opposing teams
Category: PR Commentary
Tue., May 12, 2015
Blog: Verizon Smitten by AOL's Ad Tech Savvy
By Kevin McCauley
 
verizon-aolContent remains king, but Verizon views AOL's video advertising future and programmatic ad tech savvy reasons for for spending $4.4B to acquire the digital pioneer.
Category: PR Commentary
Tue., May 12, 2015
J'accuse The NFL of Immorality
By Arthur Solomon
 
arthur solomonFor decades, NFL team owners, top brass and doctors turned a blind eye to player concussions, but the league launches a blitz when it comes to deflated footballs. What a travesty! NFL management is responsible for sulliyng the image of sports.
Category: PR Commentary
Mon., May 11, 2015
'Peformance Enhancing' Footballs?
By Joe Honick
 
honickThere's little difference between baseball players using "performing enhancing" drugs and Tom Brady throwing deflated footballs to bolster his passing game.
Category: PR Commentary
Thu., May 7, 2015
Roger Goodell's Next PR Opportunity
By Fraser Seitel
 

seitelLet's see if in the aftermath of the embarrassing Deflategate report if NFL commissioner Roger Goodell has the, uh, guts, to levy a record fine of the New England Patriots and suspend golden boy quarterback Tom Brady.

Category: PR Commentary
Thu., May 7, 2015
NFL's 'Deflategate' Report Won't Penalize Tom Brady's PR Brand
By Ronn Torossian
 
ronn torossianThe NFL's vague 'Deflategate' report will not penalize New England quarterback Tom Brady's very marketable brand.
Category: PR Commentary
Wed., Apr. 29, 2015
Blog: What Were the NFL PR Geniuses Thinking?
By Kevin McCauley
 
goodellImperious NFL commissioner Roger Goodell has apparently signed off on a deal to drop the tax-exempt status of the league's office. America bends its knee.
Category: PR Commentary
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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