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Category: Financial ManagementReturn to Latest News
Tue., Oct. 18, 2016
Year-End Tax Planning and Developments
By Richard Goldstein
Richard GoldsteinNovember is just around the corner, which means it’s time to start thinking about 2016 taxes.
Category: Financial Management
Thu., Sep. 15, 2016
NYWICI Members Get Financial Advice: Start Early
By Jane Landers

Hannah StormCommit to an investment plan no matter what your stage in life, 165 members of New York Women in Communications were told Sept. 12.

Category: Financial Management
Mon., Sep. 12, 2016
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould

Rick GouldChief financial officers are an integral component for brands and agency owners. For whatever reason, however, PR agencies often hold back from bringing one aboard.

Category: Financial Management
Wed., Aug. 24, 2016
Doing it the Right Way
By Richard Goldstein
Richard GoldsteinThe steps necessary for a successful PR agency merger or acquisition, according to Rick Gould’s new book, which provides M&A tips and advice for PR agency owners.
Category: Financial Management
Fri., Jul. 8, 2016
Midyear Tax Planning and Document Retention
By Richard Goldstein
Richard GoldsteinTips for reducing tax liability while increasing retirement savings as well as pointers on retaining and storing tax records.
Category: Financial Management
Mon., Jun. 20, 2016
Goodwill During the Sale of a PR Agency
By Richard Goldstein
Richard GoldsteinThe most significant asset a PR agency has to sell in a merger/acquisition process is goodwill. (1 reader comment)
Category: Financial Management
Thu., Mar. 17, 2016
The Bolt-On Acquisition
By Richard Goldstein
Richard GoldsteinThe owners of bolt-on acquisitions are usually looking to move the administrative and corporate management so they can focus on operations and customers. (1 reader comment)
Category: Financial Management
Thu., Feb. 25, 2016
From Billable Hours to Value Pricing
By Richard Goldstein
Richard GoldsteinMany industry consultants are urging PR firms to dump billable hours and replace it with a fixed-pricing model, or even value pricing.
Category: Financial Management
Mon., Feb. 8, 2016
Combine PR Savvy with Biz Sense to Make Profits
By Rich Jachetti

Rich JachettiBig time PR talent alone doesn’t always translate into big buck profits for PR firms.

Category: Financial Management
Wed., Jan. 20, 2016
Tax Highlights for 2016
By Richard Goldstein
Richard GoldsteinThis month’s column reviews some of the recently passed tax legislation as well as some tax opportunities when filing your 2015 tax return.
Category: Financial Management
Wed., Dec. 23, 2015
Recent Press Impacting PR Firms
By Richard Goldstein
Richard GoldsteinThis column discusses recently enacted tax legislation that affects PR firms, its principals and its employees.
Category: Financial Management
Tue., Nov. 24, 2015
Bitcoin Transactions and PR
By Richard Goldstein
Richard GoldsteinMany companies are accepting the bitcoin as currency. Some of these companies include Dell, Intuit, Microsoft, and, to name a few. Will PR firms be on the list of companies accepting this form of currency?
Category: Financial Management
Tue., Oct. 6, 2015
The most critical benchmark in the PR industry -- an update
By Richard Goldstein
richard golsteinThere are many benchmarks in the PR industry. One benchmark that is critical to the success of a PR firm, however, is Revenue Per Professional.
Category: Financial Management
Tue., Sep. 22, 2015
ICR Handles Starwood Waypoint Deal
By Kevin McCauley
ICRICR is handling media relations for Starwood Waypoint Resident Trust's merger with Colony American Homes to forged a real estate giant with a portfolio of more than 30K owned/managed single-family homes.
Category: Financial Management
Wed., Sep. 16, 2015
Brunswick Backs A-B InBev's Move on SABMiller
By Kevin McCauley
AB InBevBrunswick Group handles media for Anheuser-Busch InBev's takeover approach to SAB Miller, a proposed deal to unite the two top global beer companies would create a $70B colossus.
Category: Financial Management
Tue., Sep. 8, 2015
Zacks Upgrades IPG
By Kevin McCauley
IPGZacks today upgraded Interpublic's shares from a "hold" to a "buy" rating due to its bullishness on the ad/PR conglom's "growth trajectory."
Category: Financial Management
Fri., Aug. 28, 2015
Huntsworth Posts $70M H1 Loss
By Kevin McCauley
HuntsworthHuntsworth today reported a $70.3M first-half loss due to a $76.M write-off for its struggling Grayling and Citigate units. It registered a $12.4M year ago profit.
Category: Financial Management
Wed., Aug. 26, 2015
WPP Grows 6.8% In H1
By Kevin McCauley
Martin SorrellWPP CEO Martin Sorrell reports a 6.8 percent rise in reported revenue growth to $9.2B during the first-half as profit before interest and tax rose 7.6 percent to $1.1B.
Category: Financial Management
Mon., Aug. 17, 2015
Zacks Downgrades OMC
By Kevin McCauley
omnicomZacks cut its ratings on Omnicom Group shares from "buy" to "hold" due to "a competitive and fragmented communications services industry."
Category: Financial Management
Tue., Aug. 11, 2015
Leveton Rejoins Penn
By Kevin McCauley
jay levetonJay Leveton, former CEO of Penn Schoen Berland, is the new partner at Stagwell Group, investment advisory shop helmed by research guru Mark Penn.
Category: Financial Management
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Financial PR/IR & Professional Svcs. PR
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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