I have written many columns on what it takes to make a profit by providing public relations services. However, many of PR firm advisors are on the same bandwagon. This month I will codify some of the best thinking on the subject from advisors.
One of the most important keys to success is to have a vision, a goal if you will, that by earning anything less than 25 percent to 35 percent, or more, pre-tax profitability just cannot be in the cards.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.