Representatives of the travel industry have banded together to reverse the three-year decline in the number of overseas visitors to the US.
While the international travel market surged seven percent in 2017 to 1.3B visitors, the US and Turkey were the only nations among the top 25 destinations to post declines from 2015 to 2017.
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The average overseas traveler spends $4,400 visiting the US.
The Commerce Dept. reported Jan. 10 that international traveler spending dipped three percent during the first 11 months of 2017, which translates into a loss of $4.6B in revenues and 40,000 jobs.
The Visit US Coalition wants to work with the Trump Administration to balance its push for travel bans and enhanced security with welcoming messages to entice prospective overseas visitors.
Its members, which include US Travel Assn., American Hotel & Lodging Assn., and National Restaurant Assn., have been meeting with State, Commerce and Transportation staffers to make it easier for foreigners to enter the US.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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