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Visit Florida, tourism marketing arm of the Sunshine State, has hired DKC Public Relations for communications duties. The New York-based firm oversees VF's domestic PR strategy, creative campaign programming, and media and influencer relations.
DKC's work for VF will include amplifying its media strategy, generating coverage, heightening consumer awareness, and driving customer consideration for travel to the state.
Tourism is the #1 industry in Florida, with 112.4 million visitors in 2016, generating $108.8 billion and supporting 1.4 million jobs. The goal of the campaign is to help establish the state as “the #1 travel destination in the world,” according to DKC managing director Diane Briskin.
DKC’s roster of clients in the travel industry currently includes Delta Air Lines, Princess Cruises, Destination Hotels and Melia Hotels International.
The firm's “impressive media relationships and demonstrated expertise in travel and across various industries will prove invaluable to our team,” said VF CEO Ken Lawson.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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