 Rich Myers |
Rich Myers, who has run the financial communications & capital markets at Edelman, is now heading up Profile Advisors, a Prosek Partners unit focused on brand building, reputation management and strategic communications.
Its primary practice areas encompass capital markets positioning, executive positioning, crisis communications, regulatory issues management and special situations (i.e., activist campaigns, distressed investment positions, transactions and other portfolio issues),
“We see a clear opportunity to disrupt the landscape of financial media relations boutiques that have historically just played defense for their clients,” Myers said. “Every client now needs their own proactive game to control how they are perceived.”
Profile’s co-founders include Russell Nuce, who was chief strategy officer at multi-channel video retailer Evine Live, and Greg Marose, who was VP at Edelman.
FGS Global represents private equity firm Thoma Bravo as it makes a $4.6B bid for Darktrace, a UK-based cybersecurity artificial intelligence firm.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Have a comment? Send it to 
No comments have been submitted for this story yet.