Mars Petcare

Kekst CNC represents privately held Mars Inc. as it acquires the veterinary diagnostics business of Germany’s SynLab.

The McLean, VA-based company operates Mars Petcare, which owns more than 50 food brands (Pedigree, Whiskas, Royal Canon) and provides veterinary health services.

This SynLab deal will enable Mars Petcare’s science & diagnostics unit to expand its laboratory business in Europe.

Nefertiti Greene, president of Mars's science & diagnostics operation, said SynLab shares “the belief that excellence in veterinary diagnostics and advanced technology is transformative for veterinary care."

Kekst CNC’s Neil Matiland handles the SynLab deal.

Mars has $47B in annual revenues and markets M&M’s, Snickers, 3 Musketeers, Skittles, Orbit, Wrigley’s Juicy Fruit, and Hubba Bubba.