Lou Hammond & Associates has defended Virginia's six-figure tourism PR account, following a review kicked off at the end of last year.
"It’s a wonderful state and we are proud of this long-standing relationship," said Lou Hammond, chairman of the New York-based firm.
The previous pact was worth $17K/month.
The Virginia Tourism Corporation released an RFP in late November for the national travel PR account, which includes PR planning, media training and outreach, and collateral development and writing, among other tasks.
Hammond picks up a new, year-long contract with three one-year options.