Development Counsellors International is the new agency of record for Chile Tourism for here and Canada with a $615K two-year contract.
The New York-based shop succeeds Spring O’Brien, which ran the business since 2012.
Andrea Wolleter, general manager of Chile Tourism, credited SOB for expanding awareness of the South America’s travel offerings in North America and building a foundation for more growth.
Chile attracted more than 180K NA travelers in 2013.
Karyl Leigh Barnes is managing partner of DCI’s tourism group.