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New York-based travel and luxury PR specialist Lou Hammond & Associates has added two VPs amid a handful of client wins and the elevation of a trio of longtime execs to upper management.
Founder Lou Hammond recently elevated Stephen Hammond to CEO and Sarah Fletcher to EVP. Longtime agency hands Terence Gallagher (22 years) and Gina Stouffer (16) were tapped to head the firm's New York and Charleston offices, respectively.
Amy Helen Hoadley, who ran her own shop for the past 16-years focused on luxury goods PR, is a former Chanel and Van Cleef & Arpels communications staffer and joins Hammond in New York.
Melanie Mathos, the digital-savvy director of PR for Blackbaud, a software provider for non-profits, joins the firm in its Charleston, S.C., outpost.
Hammond has picked up luxury travel club 3RD Home, Bermuda resort Elbow Beach, eatery group Charleston Hospitality Group, JW Marriott Guanacaste Resort & Spa (Costa Rica) and Pink Sands Resorts on Harbour Island, Bahamas.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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