Rene Mack, the 18-year veteran of Weber Shandwick's global travel & lifestyle practice, recently left the Interpublic unit to take the president post at Percepture, the New York based PR/digital marketing shop.
Thor Harris, a former BSMG (now Weber Shandwick) colleague of Mack, is CEO/founder of Percepture.
He said professionals at Mack's level "rarely have the courage to leave the big agencies at the top of their game to boldly try something new."
Harris believes Mack brings a "refreshing perspective to our current clients and opens up a new world of opportunities for our staff to grow and learn."
Mack has represented Canadian Tourism Committee, Michigan, Singapore Airlines, Post-Katrina New Orleans, Royal Caribbean International, Fontainebleau Miami Beach, Marriott, and the World of Harry Potter at Universal Orlando Resorts.
He earned HSMAI's lifetime achievement award.
Besides Weber Shandwick, Mack was at Lou Hammond Assocs. and Porter Novelli.
Percepture has worked for Disney, AT&T, Chevron, Sprint, Foot Locker, Hewlett-Packard and JPMorgan Chase.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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