Coyne PR recently scooped up the Motel 6, which bills itself as the lowest priced national hotel chain.
Interpublic's Golin had the account since 2012 when it was selected to handle Motel 6's 50th anniversary celebrations.
Coyne's one-year job is to increase the positive perception and its brand transformation via digital and traditional media outreach.
The firm may also exploit the "We'll leave the light on for you," slogan that was introduced in 1986.
Tom Coyne's operation ranks as O'Dwyer's 16th biggest independent firm with $23M in fees last year.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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