The Safariland Group, the police and military equipment maker said to be working toward an initial public offering, engaged Joele Frank for PR support of its late-June acquisition of police body camera maker VIEVU.
The bodycam market, estimated at around $1B by the Wall Street Journal, is expected to thrive as support for the recording devices rises following high-profile police shootings of unarmed civilians. President Barack Obama announced in December $263M for a program for local police to buy 50K bodycams.
Safariland, sold by BAE Systems in 2012 for $124M and known for its body armor, is based in Ontario, Calif. Joele Frank managing director Jonathan Keehner is advising the acquisition on the PR front.
VIEVU, founded by a Seattle Police veteran Steve Ward and the competitor of Taser Inc., has worked with Seattle tech PR specialist Martin Levy PR for product PR.
FGS Global represents private equity firm Thoma Bravo as it makes a $4.6B bid for Darktrace, a UK-based cybersecurity artificial intelligence firm.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
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