MDC Partners reported third quarter 2015 revenue rose 6.1% to $309.4M.The group's strategic marketing services operation, which houses ad agencies and PR firms like Allison+Partners and Kwittken, saw an 11% gain for the period to $264.4M, while its performance marketing services unit (experiential, promotions, design) suffered a 10% decline to $63.9M.
Net loss widened to $6.5M from $3.2M a year earlier. Organic growth was lower at 5.7%, mostly on a $6.6M decline in billable pass-through costs.
MDC, which replaced founder and CEO Miles Nadal in July amid an SEC inquiry, reported net new business wins of $34.1M led by the US. Chairman and CEO Scott Kauffman said the company is making "significant" market share gains and affirmed guidance for the year at $1.30B-$1.33B.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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