Hollywood, Fla., has awarded its marketing and PR account to Wilesmith of West Palm Beach in a three-way pitch.
Aqua Marketing & Comms. (St. Petersburg) and Falgren (Fort Lauderdale) also pitched for the one-year pact with three option years.
The city of 146,000, on the coast between Miami and Fort Lauderdale, wants to tout its business, investment and relocation credentials with a comprehensive marketing plan. It released an RFP in late August.
Wilesmith handles a bevy of destination and hospitality clients, including the Palm Beach County Convention and Visitors Bureau and the City of South Miami.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
Have a comment? Send it to 
No comments have been submitted for this story yet.