univ of phoenixApollo Education Group, the for-profit higher education juggernaut behind the University of Phoenix, has engaged Brunswick Group for PR as it pursues "strategic alternatives" that could include a sale of the publicly traded company.

The Phoenix-based company said Jan. 11 that its board is in discussions that could potentially lead to a "change of control of the company." Apollo hired Barclays and Credit Suisse for financial counsel, and Sullivan & Cromwell on the legal front.

Brunswick partner Tripp Kyle heads the PR assignment.

Apollo said its exploration of potential deals doesn't affect its continued "business transformation," a nod to the financial difficulties of for-profit institutions after a regulatory crackdown and widespread scrutiny of the sector's practices.

The Wall Street Journal reported JAn. 11 private equity firm Apollo Global Management is in advanced talks to buy the company for around $1B. Despite the names, the companies are not related.