Lisa Martins, a PR industry executive who was previously a vice president at PR powerhouse Ogilvy Public Relations, has joined independent shop Finn Partners in a vice president role in that agency's health practice.
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Martins led national health campaigns at Ogilvy, which she joined in 2014. Prior to that she was stationed at WPP unit Burson-Marsteller, which she joined as director before being appointed senior director, and worked on health-awareness campaigns for global pharmaceutical brands. She has also held roles at HealthStar Public Relations (now Centron PR), inVentiv Health PR group unit Chamberlain, Cohn & Wolfe and Porter Novelli.
In her new role as VP, Martins will contribute her pharma insights to help build the New York-based firm’s growing roster of pharmaceutical and health/tech clients, particularly in the cardiovascular and cancer sectors.
She will report to Kristie Kuhl, senior partner of Finn Partners’ health practice, who leads Finn Partners’ pharmaceutical efforts. Kuhl joined the agency in October.
Gil Bashe, managing partner and head of Finn Partners' health practice, said the agency is “building a team that speaks to the future of patient access to care,” and that Martins’ “experience reflects the knowledge and skills essential for client success.”
Finn Partners' health practice accounted for nearly $10 million in healthcare-related net fees in 2015, according to O'Dwyer's rankings of PR firms.
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Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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