Nicaragua's tourism board has engaged Myriad to pitch the Central American country to US and Canadian travelers.
The account covers tourism marketing, trade and media relations as Nicaragua looks to burnish its image as a unique and unspoiled tropical destination with beaches and jungles to explore.
Ana Carolina Garcia, promotion and marketing director for INTUR, the country's tourism board, said Myriad is asked to "establish and grow Nicaragua's awareness in our critical American and Canadian market."
Nicaragua is positioning itself as a easy flight from southern US cities like Houston, Atlanta, Miami and Fort Lauderdale.
On the political front, President Daniel Ortega has raised eyebrows as he consolidates power, although the country enjoys an economic stability elusive to its leftist neighbors.
The country must also deal with the outbreak of the Zika virus that has made travelers weary of the region.
Myriad president and CEO Al Merschen said his firm will work to make Niragua "the next 'must see' destination," pointing to its lakes, beaches, volcanoes, Spanish colonial architecture and archipelagos.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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