Stories by Thomas P. Butler

•	Letting the Jury Decide (Crisis Communications) Mon., May 15, 2023 In litigation matters, an effective communications strategy can protect your name in the court of public opinion.

•	A Bizarro Year in Financial Communications (Financial PR & Investor Relations) Mon., May 17, 2021 Several events that impacted the investing and finance world in 2021 underscore the importance of maintaining communications advocacy for a financial company’s brand and message.

•	2020: A Year in Crisis That Could Fool Nostradamus (Crisis Communications) Wed., Jan. 20, 2021 The events of this year have proven that the expertise of crisis communications professionals will continue to be in high demand.

•	Preparing for a Pandemic (Crisis Communications) Fri., May 22, 2020 How one PR agency found itself controlling the messages for two high-profile COVID-19 news stories on the same day, proving the adage that there’s no template for a crisis.

•	Don’t Take My Word for it, Listen to Bill Gates (Financial PR & Investor Relations) Wed., Aug. 21, 2019 Sage advice that can prevent start-ups from finding themselves in a reputational crisis.

•	Straight Path to Success Not Necessary (PR Commentary) Thu., May 9, 2019 The route most of us take to get where we are in the professional communications world doesn’t necessarily move in a straight line.