McDonald's has hired Glover Park Group to lead its government relations and PA push in Washington.
GPG, which is part of WPP, will focus on issues such as agriculture, food, nutrition and sustainability.
McDonald's kicked off its beef sustainability program in 2014, forming the industry's groundbreaking "Global Roundtable for Sustainable Beef" with World Wildlife Fund and suppliers JBS and Cargill.
In 2016, the fast-feeder focused on coffee sourcing, committing to buying 100 percent of its coffee from sustainable sources by 2020.
GPG's Grant Leslie (aide to former Democratic Leader Tom Daschle and Agriculture Secretary Tom Vilsack) handles the McDonald's account with Joel Leftwich (ex-majority staff director on the Senate Committee on Agriculture, Nutrition & Forestry and Congressional liaison at Agriculture Dept.).