APCO Worldwide has signed on to represent New York-based Global Citizen, the nonprofit dedicated to eradicating extreme poverty by 2030.
The GC platform relies on social action such as events, content, partnerships and grassroots organizing to generate funds.
It's high-profile Global Citizen Festival held last September in Central Park featured performances by The Killers, Steven Wonder, The Lumineers and The Chainsmokers.
The organization claims to have received financial commitments of $35B since 2012, of which $10B of the amount has been disbursed for food/hunger, sanitation, healthcare and educational programs.
APCO's work involves support for maintaining spending on development aid. Jerri Ann Henry leads that effort.