San Francisco-based digital tech PR and marketing shop Karbo Communications has entered into a strategic partnership with Singapore-based agency EASTWEST Public Relations to deliver localized traditional and digital PR programs for clients with global footprints.
EASTWEST is full-service agency with a focus on media relations, corporate communications and media training for B2B and tech clients. The agency, which was founded in 1995, maintains additional offices in Beijing and Bangalore. It counts Tech Data, Sciex, Commscope and The Warranty Group as clients.
The agencies in a statement said the partnership was forged to address a growing demand among tech start-ups and enterprise companies for unified PR programs that are localized for different markets.
Karbo Com forged a similar partnership with Brazilian agency SPMJ Comunicação last year, expanding the agency’s footprint into Latin America.
The San Francisco-based agency, which specializes in B2B and consumer technology PR, added an additional office in Silicon Valley last year. It maintains a third office in New York.