Grant Thornton and gyro were the big winners at the 2018 Association of National Advertisers’ B2 awards, taking home top honors as Corporate Marketer of the Year and Large Agency of the Year, respectively. Stephen Tisdalle, CMO at State Street Global Advisors, received the Marketer of the Year award, which honors individual rather than corporate achievement, for the company’s “Fearless Girl” campaign. Hiscox was named Small Corporate Marketer of the Year (Under $1 Billion) and Stein IAS won its third consecutive Small Agency of the Year (Under $25 Million) title. The general categories were judged by an online panel of more than 80 business marketing practitioners, and the top awards were discussed and scored by a senior jury comprised of business marketing executives and chaired by Toni Clayton-Hine, CMO at Xerox.
R&J Strategic Communications was honored with four Jersey Awards in recognition for outstanding public relations, advertising, graphic design and social media work. The awards were presented at the 50th Annual Jersey Awards dinner, sponsored by the New Jersey Advertising Club. R&J won First Place Awards of Excellence for a comprehensive public affairs and PR program in support of the New Jersey Community Mental Health Coalition, a public relations program to drive education, awareness and screenings for “The Cancer No One Talks About” on behalf of RWJBarnabas Health’s Monmouth Medical Center and a billboard series highlighting the fresh, local and organic offerings from Profeta. The agency will also receive a Recognition for General Excellence for a series of bi-lingual brochures on behalf of Garden Savings Federal Credit Union. This year marked the 50th anniversary of the awards, which are presented by the NJ Ad Club.
Digital agency Gutenberg was a Silver Sponsor of Sree’s Social Media Weekend (#smwkend), a social media conference held June 1-2 at the CUNY Graduate School of Journalism. The conference was the started by former New York City chief digital officer Sree Sreenivasan in 2011 while he was a dean at the Columbia University Graduate School of Journalism. More than 300 people attended workshops, panels, and plenary sessions focused on the latest trends in social media. The Weekend also included “Social Media Doctors” who provided one-on-one coaching, professional headshots, networking opportunities, and talks with figures such as Steve Van Zandt; CNN Reporter Joan Walsh and Pulitzer Prize winning author David Cay Johnston. According to Sreenivasan, the event garnered a robust social presence with 7,445 tweets, 243 million impressions, and 10.5 million people reached.