 Leeanne Bland |
Australian communications consultancy Pritchitt Partners is joining forces with Steele Knopp Associates in London and DAI Partners in New York and Los Angeles to create a global financial communications network, International Financial Communications Group. IFCG will provide international support to clients in the financial services, fintech and market infrastructure sectors. “In DAI Partners and Steele Knopp Associates we will be working with agencies that share our standards of specialist service delivery including a high level of principal involvement,” Pritchitt Partners director and partner Leeanne Bland said. She added that the three consultancies are currently involved in seeking other, similar, specialist organizations in other financial centers to join IFCG. Discussions are currently under way with Asia-based agencies that have “a similar service proposition” to its three founding members.
 Rhian Humphries |
London-based digital agency Cherish PR has increased its presence in the U.S. market with the addition of Rhian Humphries as West Coast Consultant. Humphires, who has previously served as a PR consultant for such companies as Indiegogo, SoFi and LifeLock, will be based in Los Angeles. She has also worked on the launches of several apps, including TaxFyle, Grabr, Sunbasket and TouchPress's Elmer the Elephant. “As our clients expand so do our services and having US capabilities is a natural next step. Rhian will work alongside Cherish’s London based team and will support the OverThere network of boutique PR agencies across the tech hubs of the West Coast,” said Cherish PR founder Rebecca Oatley.
 Adrian Falk |
Believe Advertising, an Australian advertising and PR firm, is also expanding into the U.S. market. The agency currently has representatives operating in both New York City and California, in addition to its home office in Sydney. Believe has implemented campaigns for HEAD Tennis and SEIKO Watches with Novak Djokovic among other beauty, travel and lifestyle clients. Its US clients include Nad’s, business training app Bizversity, Silicon Valley Unlocked and VDKA 6100. “Our global PR services offering now means that we are always open to new clients from any industry and can service them in any location,” said Believe founder and director Adrian Falk.
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While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
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