Burson Cohn & Wolfe has acquired HZ, a leading digital communications shop.
Based in Rockville (MD), HZ has nearly 200 staffers in Washington, Baltimore, New York and Los Angeles providing mobile activation, social media, brand identity, content, video, search marketing and data analytics services.
Clients include Hilton, Organic Valley, Salesforce, King Arthur Flour and Rockefeller Center.
Donna Imperato, CEO of BCW, called the deal a "major step toward becoming a global leader in integrated communications."
Karen Zuckerman, founder/chief creative officer of HZ, will report to Imperato.