Evoke Group, the Huntsworth Health umbrella platform of health marketing brands, has integrated all units within the group under a singular global agency brand, Evoke.

The rebrand affects all agencies under the Evoke Group banner: New York-based ad agency AboveNation Media, Huntsworth Health unit Evoke Health, multicultural shop Fabric, digital marketing firm Firsthand, brand development property Nitrogen Health, digital health consultancy Traverse and healthcare PR unit Tonic Life Communications.


Also joining the Evoke fold will be Giant Creative Strategy, the San Francisco-based healthcare marketing communications firm that was acquired by Huntsworth in July.

Current agency leadership across Evoke remains unchanged in light of the rebrand.

The company in a statement said the newly-christened brand was borne out of a need to “navigate the complexities of today’s health and wellness landscape," and will offer collective expertise across six core focus areas: professional marketing, consumer and patient marketing, market access, PR and influence, media and consulting.

In launching the new brand, Evoke also unveiled a new logo and website.

Evoke, which was founded in 2015, maintains offices in New York, Philadelphia, San Francisco, London, Chicago, Los Angeles, Singapore and Dubai. It now counts more than 550 employees and represents 18 of the top 20 pharmaceutical companies worldwide.

Huntsworth Health is London-based PR group Huntsworth’s largest division.