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Grayling is handling PR for the audacious scheme of a Dutch nonprofit to clean up half of the Great Pacific Garbage Patch, the nearly 1.8T pieces of debris, including 90K tons of plastics, floating in the Pacific Ocean between Hawaii and California.
Founded by 24-year-old Bovan Slat, Rotterdam-based The Ocean Cleanup Foundation is spending $20M for an unmanned floating boom that is supposed to round up the plastic to be returned to shore for recycling.
Towed by the vessel Maersk Launcher, TOCF's 2,000-foot long floating barrier left San Francisco on Sept. 8 and will travel 1,200 nautical miles to the debris field, which is four times the size of California. It is expected to arrive in mid-October.
The New York Times gave extensive coverage to the boom's departure on Sept. 9 in its headlined story, "Giant Trap is Deployed to Catch Plastic Littering in the Pacific Ocean."
The article detailed the Foundation's aggressive plan to send 60 more booms over the next two years to clean up half the Great Pacific Garbage Patch by 2023. That activity is contingent on funding.
US News & World Report today ran, "Floating Barrier Deployed to Great Pacific Garbage Patch to Collect Trash."
TOCF's long-term goal is to reduce the amount of plastics in the world's oceans by 90 percent by 2040.
Grayling's San Francisco office is handling the Foundation's Great Pacific Garbage Patch cleanup activity.
UK-based Huntsworth owns Grayling.
Edelman will develop and implement a communications strategy to promote the United Nations’
The climate events that we increasingly face are signals that the systems we rely on—transportation, energy, health, supply chains—are getting more vulnerable. Resilience begins with corporate responsibility. Communication bridges policy, purpose and public trust.
Join Krystal Noiseux, Associate Director of the MIT Climate Pathways Project at MIT Sloan School of Management, and Tony Cheevers of Researchscape International for a recorded O'Dwyers webinar covering how the MIT Climate Pathways project is using data in interactive simulations to advance the adoption of evidence-based climate policy through leaders in the public and private sector.
DGA Group has named climate advocate Karen Skelton as a senior advisor to help clients navigate the evolving energy transition landscape.
Brunswick Group has added climate and sustainability pro David Wei as a partner in its New York office, effective June 17.
