Grayling is handling PR for the audacious scheme of a Dutch nonprofit to clean up half of the Great Pacific Garbage Patch, the nearly 1.8T pieces of debris, including 90K tons of plastics, floating in the Pacific Ocean between Hawaii and California.

Founded by 24-year-old Bovan Slat, Rotterdam-based The Ocean Cleanup Foundation is spending $20M for an unmanned floating boom that is supposed to round up the plastic to be returned to shore for recycling.

Towed by the vessel Maersk Launcher, TOCF's 2,000-foot long floating barrier left San Francisco on Sept. 8 and will travel 1,200 nautical miles to the debris field, which is four times the size of California. It is expected to arrive in mid-October.

The New York Times gave extensive coverage to the boom's departure on Sept. 9 in its headlined story, "Giant Trap is Deployed to Catch Plastic Littering in the Pacific Ocean."

The article detailed the Foundation's aggressive plan to send 60 more booms over the next two years to clean up half the Great Pacific Garbage Patch by 2023. That activity is contingent on funding.

US News & World Report today ran, "Floating Barrier Deployed to Great Pacific Garbage Patch to Collect Trash."

TOCF's long-term goal is to reduce the amount of plastics in the world's oceans by 90 percent by 2040.

Grayling's San Francisco office is handling the Foundation's Great Pacific Garbage Patch cleanup activity.

UK-based Huntsworth owns Grayling.