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Lambert, Edwards & Associates is celebrating its 20th anniversary, as well as its growing national profile, by changing the firm’s corporate name to Lambert & Co. and rebranding as Lambert®. The rebranding effort includes a new logo, website and signage that will go up this week at firm offices in Grand Rapids, Lansing, Detroit and New York City. With more than 150 clients based in 20 states and six countries, Lambert has achieved a nearly 20 percent compound annual growth rate over the past two decades. Adding to that growth were the acquisition of New York City-based Owen Blicksilver PR in 2018; Lansing, Michigan-based Sterling Corporation in 2014; Atlanta-based IR Squared in 2011; and Detroit-based John Bailey & Associates in 2008. “The Lambert, Edwards & Associates name and LE&A acronym needed a refresh and a transformation,” said Lambert founder and CEO Jeff Lambert. “The Lambert brand has stood for a unique combination of big ideas and bottom-line results for two decades, and this cleaner identity matches our firm of today.”
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ESPACIO Media Incubator has launched a new service, Originals Plus, that provides content creation, promotion and media placement. Originals Plus includes personalized sponsored articles, along with social media content promotion, embedded video, and coverage on selected publications from ESPACIO’s portfolio of more than 40 publications. It connects brands with the journalists and editors who create the content. The service tailors personalized versions of sponsored articles across any four of its publications, including embedded video and promotion on social media channels. ESPACIO partner publications include Portugal Startups, Tech in DC, The Tech Panda, The Sociable and Inventures.eu. The ESPACIO portfolio also includes a number of Spanish-language publications, and niche publications focused on themes such as women in tech, the blockchain, media and entertainment.
 Catherine Merritt |
Merritt Group Consulting has rebranded itself as Spool Marketing and Communications. Spool is helmed by Catherine Merritt, former consumer practice lead at MSLGROUP and the founder of startups MUMZY, a crowdfunding site for mothers, and Finnbin, which produces “baby boxes” in which newborns can safely sleep. With a client roster that includes Baby Einstein, Kids II, Morgan Li, Hot Doug’s and Be Curious Partners, the agency employs many women and mothers who left the traditional agency world because of the challenges of juggling career and family. Spool offers a “flexibility, accountability” model that allows its employees to work flexible hours and days. The agency says that its approach allows it to deliver strategic, business-minded marketing and PR solutions. “We can immerse ourselves in clients’ businesses and create solutions that truly drive business growth and scale in ways you can't at a big agency,” says Merritt.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
