The Saudi Arabian Public Relation Affairs Committee has signed Southfive Strategies to represent the Muslim World League.

Based in Mecca, MWL claims it represents the “true Islam and its tolerant principles,” according to the pan-Islamic NGO.

Its mission is to “engage in positive openness to all cultures and civilizations, follow the path of centrism and moderation to realize the message of Islam and ward off movements calling for extremism, violence and exclusion for a world full of peace, justice and coexistence.”

Southfive’s agreement calls for a $38K retainer fee for two months of service ending Oct. 26.

The contract involves work regarding a conference promoting interfaith dialog and cultural rapprochement.

Jason Epstein, former legislative affairs director at B’nai B’rith International and aide to ex-New York Republican Congressman Benjamin Gilman, launched Southfive in 2002.