Sage Communications has acquired government marketing specialist Virtual Marketing, LLC.
Financial terms of the deal weren’t publicly disclosed. VM-associated learning platform Government Marketing University remains independent in light of the acquisition.
VM is a D.C.-area boutique marketing agency that specializes in marketing for technology and professional services clientele doing business with the government at the federal, state and local level. It was founded in 2007 by Lou Anne Brossman, who also serves as president.
Lou Anne Brossman, founder and president of Virtual Marketing, with David Gorodetski, co-Founder and COO of Sage Communications.
|
Sage had previously partnered with VM on several accounts.
Sage co-founder and COO David Gorodetski told O’Dwyer’s that Virtual Marketing brings the agency a unique perspective on strategic marketing programs geared toward the government contracting world.
“This acquisition allows Sage to provide the most robust, integrated set of offerings to OEM and government contracted clients in the industry,” Gorodetski told O’Dwyer’s. “We are now a one-stop shop for all of our clients’ strategic marketing needs, something no other firm can claim. No one else has the experience or capabilities that we can bring to our clients and their customers when it comes to doing business with the federal government.”
VM will henceforth operate as Virtual Marketing, Division of Sage Communications, and will relocate its physical office into Sage’s existing McLean, VA headquarters.
The operation will continue to operate under Brossman’s leadership. VM vice president of operations Stephanie Geiger and marketing coordinator Lindsay Robb also join the Sage team. No other staff changes were reported.
Sage, which focuses on technology, government and healthcare markets, counts Amazon Web Services, ATT Global Public Sector, Dell EMC, HyTrust, Nuxeo, ScienceLogic and Splunk as clients.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
