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Dubai’s Department of Tourism and Commerce Marketing, the government authority in charge of marketing Dubai’s tourism sector, has signed a year-long pact with Edelman to provide PR and marketing services in an effort to promote the United Arab Emirates’ largest city as a tourism and investment destination among U.S. travelers.
According to Foreign Agents Registration Act documents filed in November, Edelman’s work for the DTCM will include planning and developing a consumer, business and leisure communications strategy, generating content — press releases, features, op-eds, articles, etc. — for use with an earned media strategy among press targets, planning and coordinating press trips, media monitoring and reporting, and representing DTCM at meetings, conferences and exhibitions.
The pact, which was signed in November, ends next year.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
