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Dubai’s Department of Tourism and Commerce Marketing, the government authority in charge of marketing Dubai’s tourism sector, has signed a year-long pact with Edelman to provide PR and marketing services in an effort to promote the United Arab Emirates’ largest city as a tourism and investment destination among U.S. travelers.
According to Foreign Agents Registration Act documents filed in November, Edelman’s work for the DTCM will include planning and developing a consumer, business and leisure communications strategy, generating content — press releases, features, op-eds, articles, etc. — for use with an earned media strategy among press targets, planning and coordinating press trips, media monitoring and reporting, and representing DTCM at meetings, conferences and exhibitions.
The pact, which was signed in November, ends next year.
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