GovTech Singapore, the government agency responsible for developing Singapore’s public digital services as well as improving the digital infrastructure between various government networks, has signed a pact with Burson Cohn & Wolfe for PR support.
The WPP subsidiary will provide GovTech Singapore strategic PR and communications counsel as well as support on media and stakeholder outreach, according to Foreign Agents Registration Acts documents filed in December.
BCW will also pitch and secure phone interviews between GovTech and U.S.-based principals. The work will be coordinated between BCW’s offices in Singapore and New York.
The pact, which wraps up at the end of December, brings BCW $13,500 SGD (approx. $10,000).
Burson-Marsteller and sister WPP unit Cohn & Wolfe were merged earlier this year to form Burson Cohn & Wolfe. The newly-combined operation counts 4,000 staffers.