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Edelman reports a slight uptick in people’s trust in business, NGOs, government and media, according to its 2019 Trust Barometer released today.
People though remain distrustful of government and media with each scoring 47 percent trust ratings, up three percent. They are more bullish on NGOs and business at 56 percent each.
The firm finds a 16 percent trust gap between the “informed public” (65 percent) and the “mass population” (49 percent).
Trust among informed Americans jumped a healthy 15 points to 60 percent and six points to 49 percent for the general population.
Women are less trustful than men by a 50 percent to 55 percent margin. There's a double-digit gender trust gap of 15 percent in the US, driven by women’s lower trust in business.
The Trust Barometer shows a 38 point gap in trust in media between Democrats (69 percent) and Republicans (33 percent).
Republicans, in turn, are more trustful of business by a 66 percent to 51 percent score.
The Barometer reports a 22 percent surge in news engagement among “consumers” (consume news weekly or more) and “amplifiers (consume news weekly or more and share or post content several times a month or more).
Sixty-five percent of Americans and Canadian trust traditional media, while little more than one-in-three (34 percent) trust social media.
About three-quarters (73 percent) of respondents overall worry about false information or fake news being used as a weapon.
"My employer" (75 percent) is the most trusted institution. That trust "cements the employer-employee relationship," according to the Barometer.
Nearly eight-in-ten (78 percent) of employees who trust their employer are more likely to advocate on its behalf. Only 39 percent of workers who did not trust their employer are willing to lobby for it.
That trust advantage is found in loyalty (38 percent), engagement (33 percent) and committment (31 percent), according to Edelman's 19th annual trust barometer.
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability.
