Brand marketing consultancy Prophet has acquired Austin, TX-based digital agency Springbox.
Financial terms of the deal, which officially closed March 1, weren’t publicly disclosed.
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Michael DunnSpringbox, which was founded in 2004 specializes in digital design and campaign planning. Clients include Dell, the Pancreatic Cancer Action Network, The University of Texas at Austin and Whole Foods, among others.
Springbox will henceforth operate as Springbox, a Prophet company, in light of the acquisition.
The Springbox team will remain in its current Austin office and Springbox CEO John Ellett continues his role leading the company. No staff changes were reported.
Prophet in a statement said the move brings new skillsets in digital strategy and demand generation to the agency while placing a foothold in Austin’s burgeoning technology market.
“This is an exciting move for Prophet, allowing us to further partner with clients to bridge the gap between strategy and execution and address a broader range of growth challenges by adding Springbox’s core capabilities in digital strategy, digital experience creation and demand generation,” Prophet CEO Michael Dunn told O’Dwyer’s.
Chicago-based Prophet, which was founded in 1992, maintains a half-dozen offices across the country as well as offices in Berlin, London, Zurich, Hong Kong and Shanghai. It also owns research company Altimeter Group.
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