 |
New York-based Laura Davidson Public Relations has opened a Chicago office, and now also has staffers located in Los Angeles and San Francisco. The agency has also revamped its website, re-designed its logo, and expanded its services. The changes follow the hiring of new in-house digital media director Jera Sutton, who spearheads social media strategy. LDPR’s expanded services include influencer marketing, multi-faceted brand partnerships, sponsored content and strategic social media programs. “With our agency growth and expanded capabilities in the digital and lifestyle spaces, we felt it was the right time to refresh our branding and online presence,” said LDPR president Laura Davidson. The agency’s client roster includes Abercrombie & Kent, VisitScotland, Park Hyatt St. Kitts and Taj Hotels, Palaces and Resorts.
 Joe Baerlein |
Baerlein & Partners, the firm founded by longtime Rasky Baerlein partner Joe Baerlein in 2017, has given its website an update to match the services it now offers clients. In addition to providing information on the firm’s experience and outlining its approach to client projects, the new site takes visitors through several representative case studies. It also introduces prospective clients to the leaders of the partner firms who combine their services with Baerlein’s offerings to form what he calls a “virtual agency.” Those leaders include Ed Davis, who heads The Edward Davis Company, which specializes in handling security risks, and Evan Lobel of Element Productions, a video production, post-production, and integrated content company.
 |
New York-headquartered The Door, which specializes in the lifestyle, culinary and hospitality sectors, is launching a dedicated consumer division. The vertical will be led by managing director Nicole Lowe, who comes to the agency from Weber Shandwick, where she most recently served as executive vice president. Lowe, who has also held senior positions at Peppercomm and Ogilvy PR, has worked with such consumer brands as Unilever, LG Electronics, Verizon, Target, Dyson, Maytag, Sony Electronics, Intercontinental Hotel Group and Aramark. “By inserting additional investment, resources and personnel, like Nicole, into the company, we see the work we currently undertake for consumer brands accelerating.” said The Door co-founder and CEO Charlie Dougiello. The Door’s current roster of consumer clients includes direct-to-consumer mattress company Leesa, snack company Late July, organic CBD beverage maker PLNT Water and FAO Schwarz.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
