New York-based Laura Davidson Public Relations has opened a Chicago office, and now also has staffers located in Los Angeles and San Francisco. The agency has also revamped its website, re-designed its logo, and expanded its services. The changes follow the hiring of new in-house digital media director Jera Sutton, who spearheads social media strategy. LDPR’s expanded services include influencer marketing, multi-faceted brand partnerships, sponsored content and strategic social media programs. “With our agency growth and expanded capabilities in the digital and lifestyle spaces, we felt it was the right time to refresh our branding and online presence,” said LDPR president Laura Davidson. The agency’s client roster includes Abercrombie & Kent, VisitScotland, Park Hyatt St. Kitts and Taj Hotels, Palaces and Resorts.

Joe Baerlein
Joe Baerlein

Baerlein & Partners, the firm founded by longtime Rasky Baerlein partner Joe Baerlein in 2017, has given its website an update to match the services it now offers clients. In addition to providing information on the firm’s experience and outlining its approach to client projects, the new site takes visitors through several representative case studies. It also introduces prospective clients to the leaders of the partner firms who combine their services with Baerlein’s offerings to form what he calls a “virtual agency.” Those leaders include Ed Davis, who heads The Edward Davis Company, which specializes in handling security risks, and Evan Lobel of Element Productions, a video production, post-production, and integrated content company.

The Door

New York-headquartered The Door, which specializes in the lifestyle, culinary and hospitality sectors, is launching a dedicated consumer division. The vertical will be led by managing director Nicole Lowe, who comes to the agency from Weber Shandwick, where she most recently served as executive vice president. Lowe, who has also held senior positions at Peppercomm and Ogilvy PR, has worked with such consumer brands as Unilever, LG Electronics, Verizon, Target, Dyson, Maytag, Sony Electronics, Intercontinental Hotel Group and Aramark. “By inserting additional investment, resources and personnel, like Nicole, into the company, we see the work we currently undertake for consumer brands accelerating.” said The Door co-founder and CEO Charlie Dougiello. The Door’s current roster of consumer clients includes direct-to-consumer mattress company Leesa, snack company Late July, organic CBD beverage maker PLNT Water and FAO Schwarz.