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WPP has opened a new campus in Amsterdam as part of its global co-location strategy. Located in the Amsteldok building, which was Europe’s largest office building when it was constructed in 1973, the campus will be home to 15 WPP agency brands that previously operated from 11 separate locations. One of those brands will be Hogarth Netherlands, a new unit of WPP’s global creative production network Hogarth. “WPP campuses help us deliver a simpler, more integrated offer to clients by bringing great agency brands together under one roof and providing easier access to our collective talent,” WPP CEO Mark Read said at the official opening of the site.
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Global communications company FinchFactor is rebranding as futurefactor. The company says that the rebrand is a response to significant changes in the industry. “Media platforms and the rules of engagement for businesses have all transformed dramatically in the last ten years. So have we,” says founding partner Kerrie Finch. In addition to the rebrand, futurefactor has named Nick Bailey creative partner & CEO and Sarah Taylor client partner. Bailey was previously chairman of London-based marketing and advertising company Dingo Bill Productions. Taylor was futurefactor’s global client service director. The company will continue its partnerships with existing clients, including MediaMonks, Airbnb, General Mills, bunq, Happn, Framestore and TwentyFirstCenturyBrand.
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Australian communications group Bastion Collective has acquired LFPR, a PR, social media and digital services provider based in Irvine, CA. LFPR is being rebranded as Bastion Elevate and will anchor Bastion Collective’s PR and social media business in the US. As part of the transition, Bastion Elevate is strategically integrating with Bastion Collective’s marketing, digital and branding services. “Bastion Elevate will be actively involved in both our own PR and social media efforts for the Collective as well as an essential additional service for many of our customers,” said Baston Collective – USA CEO Dax Cornelius.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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