WPP has opened a new campus in Amsterdam as part of its global co-location strategy. Located in the Amsteldok building, which was Europe’s largest office building when it was constructed in 1973, the campus will be home to 15 WPP agency brands that previously operated from 11 separate locations. One of those brands will be Hogarth Netherlands, a new unit of WPP’s global creative production network Hogarth. “WPP campuses help us deliver a simpler, more integrated offer to clients by bringing great agency brands together under one roof and providing easier access to our collective talent,” WPP CEO Mark Read said at the official opening of the site.
Global communications company FinchFactor is rebranding as futurefactor. The company says that the rebrand is a response to significant changes in the industry. “Media platforms and the rules of engagement for businesses have all transformed dramatically in the last ten years. So have we,” says founding partner Kerrie Finch. In addition to the rebrand, futurefactor has named Nick Bailey creative partner & CEO and Sarah Taylor client partner. Bailey was previously chairman of London-based marketing and advertising company Dingo Bill Productions. Taylor was futurefactor’s global client service director. The company will continue its partnerships with existing clients, including MediaMonks, Airbnb, General Mills, bunq, Happn, Framestore and TwentyFirstCenturyBrand.
Australian communications group Bastion Collective has acquired LFPR, a PR, social media and digital services provider based in Irvine, CA. LFPR is being rebranded as Bastion Elevate and will anchor Bastion Collective’s PR and social media business in the US. As part of the transition, Bastion Elevate is strategically integrating with Bastion Collective’s marketing, digital and branding services. “Bastion Elevate will be actively involved in both our own PR and social media efforts for the Collective as well as an essential additional service for many of our customers,” said Baston Collective – USA CEO Dax Cornelius.