Dave Reddy, who was executive VP-earned media strategy at Weber Shandwick, has joined Big Valley Marketing of San Jose to lead its media and influencer practice.
Prior to his 13-year run at the Interpublic unit, Reddy was VP at Outcast and director of Bite Communications.
He also worked as a sports reporter for seven years at the Washington Post and San Jose Mercury News.
Tim Marklein, founder/CEO of Big Valley, called Reddy “one of the best media maestros in the technology business, combining strategy and relationships and insights with energy and wit to drive a steady stream of results for clients, as well as value for reporters, bloggers and analysts.”
He worked with Reddy at Weber and launched the firm’s technology media network with him in 2006.
Prior to establishing Big Valley, Marklein headed W2O Group’s technology & analytics unit, served as Weber’s Northern California chief and worked as global PR leader of HP’s enterprise business.