Regan Communications Group has partnered with Luxury PR Group and launched a new division, Regan Luxury.

Palm Beach, FL-based Luxury PR Group works with such clients as Neiman Marcus, Saks Fifth Avenue, Lamborghini and The Residence at Mandarin Oriental.

“The agency and its founder, Mariana Abbate, have a deep understanding of the luxury market both in Florida and nationwide,” said RCG Chairman George Regan.

Staffing and the executive team at Luxury PR Group will remain in place, and Regan hopes to expand the office.

Regan Luxury will offer such services as brand cross-promotion, enhanced social media and influencer campaign conception.

Its operations will extend across the company’s 10 national offices in locations including Boston; New York; Washington, DC; Charleston, SC; and Cape Cod, as well as the Luxury PR Group offices in Palm Beach.