The Levinson Group is representing the 28 members of the US women's soccer team as they press their case for pay equity against the US Soccer Federation.
The defending World Cup champions filed a lawsuit in March, charging the Federation denies them equal compensation, training, playing and travel conditions with the men’s team. The suit also alleges the Federation promotes their games less than the men’s matches.
Both sides have agreed to enter mediation following the end of the current World Cup competition.
Molly Levinson, who launched her firm in 2014 after stints at CNN and CBS, serves as spokesperson for the players.
She told the June 27 Wall Street Journal “the world is looking to the Federation for leadership—not only to benefit from the successes of women players, but also, finally, provide women players with equitable playing conditions and compensation.”
Levinson was senior elections consultant at CNN and political director at CNN and CBS. She worked the elections from 2002 to 2012 and also covered the Sept. 11 terror attacks and the ensuing wars in Afghanistan and Iraq.
Her firm, which has offices in New York and Washington, specializes in high-profile crisis communications, issues management and litigation PR.