 |
The Levinson Group is representing the 28 members of the US women's soccer team as they press their case for pay equity against the US Soccer Federation.
The defending World Cup champions filed a lawsuit in March, charging the Federation denies them equal compensation, training, playing and travel conditions with the men’s team. The suit also alleges the Federation promotes their games less than the men’s matches.
Both sides have agreed to enter mediation following the end of the current World Cup competition.
Molly Levinson, who launched her firm in 2014 after stints at CNN and CBS, serves as spokesperson for the players.
She told the June 27 Wall Street Journal “the world is looking to the Federation for leadership—not only to benefit from the successes of women players, but also, finally, provide women players with equitable playing conditions and compensation.”
Levinson was senior elections consultant at CNN and political director at CNN and CBS. She worked the elections from 2002 to 2012 and also covered the Sept. 11 terror attacks and the ensuing wars in Afghanistan and Iraq.
Her firm, which has offices in New York and Washington, specializes in high-profile crisis communications, issues management and litigation PR.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
